Anti-Racism Campaign - #EndAusRacism

The #EndAusRacism Campaign uses a simple, modern, creative approach to appeal to both Indigenous youth affected by racism as well as making the general public more aware of the issue. From the power of environmental advertising, social media and products, the campaign will help initiate awareness and conversations around racism, it will encourage a call to action among individuals when realising the harm it is doing to those around them through further reading the victims stories in the #EndAusRacism hashtag. The colour red was used to represent those affected by racism in the statistics as it is a harsh and bold colour that represents this idea of pain and hurt.