Packaging Designs - flare & flick and bell beats.

The name 'flare & flick' was chosen as it represented a candle product well as it represents the flame flickering while the candle is burning and is a modern name concept which will be well received by 15-25 year old audience. The colours to represent each corresponding candle scent e.g. salty escape is blue water colour tones. The palettes were pastel and soft colours to give a calming feel to the package designs as candles are mostly used as a relaxation item. The wavy pattern design was incorporated as candles give that wavy smoke streak while it burns and in general this pattern is a popular trend that the audience would be attracted to.

bell beats.

The name ‘bell beats.' was used as the product is a bell that makes cool and quirky beat sounds when you ring it while riding your bike. The aim of the design was to communicate to consumers to know that this is no ordinary bell and is one of a kind and that's why my packaging is around the customer being able to ring and touch the bell.

The reason blue was the main colour inspiration for the package logos and design was because it related back to Treks origin which was that it was first established in Wisconsin, America. Blue is used in the American Flag so I thought it would be a thoughtful feature to include into the designs.