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Caletti is a new modern Greek restaurant located in the Melbourne CBD. It will be a fine dining restaurant with aesthetically simple, modern and classy design styles with a target market of 30–40-year-old consumers. Design pattern logo was based off the Greek historical design of mosaic tiles. The tone of voice of the restaurant is modern, minimalistic, classy, bold, professional and delicious. They needed a new logo design with supporting branding collateral and campaign design.